• Golf Dondurma’nın Horeca sektörüne özel sunduğu ürün çeşitleri nelerdir?

What are the differences between these products and products in other markets?

As Golf Dondurma, we handle product groups in our sector as impulse, take-home, and out-of-home consumption. Our impulse products are products sold as “single” units that our consumers can purchase and easily consume wherever they want to eat ice cream. In contrast, our take-home products are products sold by the liter or in so-called “multi-packs,” generally consumed collectively by people at home. Our out-of-home consumption products are liter products sold as “open ice cream” in places such as restaurants and cafes. Of course, while products are essentially divided into these three groups, they are also further divided within themselves as Premium, economy segment, and children's products. In this context, we offer our Golf and Golf Festival branded products to the Horeca sector as liter products. Additionally, Golf Dondurma has been producing ice cream for Coldstone, the leading ice cream chain of the Horeca sector, for nine years. As Golf Dondurma, we lead the sector with our Golf Rulokalp frozen branded product, specially developed for events such as weddings, events, and celebrations. We also meet the needs of the market with our Golf Catering Cup brand, portioned individually for use in the catering sector.

• How do you respond to the specific needs of your customers in the Horeca sector?

What methods do you use to identify these needs?
As the Golf Dondurma family, since the day we were founded, we have been listening to the demands of our customers and following trends and innovations in our sector. In this regard, we do our best according to the requests of the businesses and brands in the food and beverage sector with which we regularly work. Our biggest priority when meeting all the requests that come to us is not to compromise on quality. As Golf Dondurma, we always strive to maintain high quality in our production.
In this context, by analyzing the demands from the sector at events such as weddings, events, and celebrations, we meet all the needs of the sector as Golf Dondurma with our Golf Rulokalp frozen cake product to facilitate presentations. In addition to the ease of presentation, another advantage of our product being sliced is that, since it is pre-sliced, it contributes to the operational efficiency of the product with a zero-waste goal. To meet these needs, we analyze the requests from the field and customer feedback, and develop solution-oriented and market-leading methods with our R&D department.

• What are your marketing and promotional strategies for the Horeca sector? What factors do you consider when determining these strategies?

As a result of feedback from the market and our research, we support our customers throughout all their hospitality processes by supplying complementary products for our ice creams such as cones, cups, cake bases, and ice cream spoons. In addition, we provide various visual materials such as umbrellas and cabinets, taking seasonal conditions into consideration. Furthermore, at points we consider strategically important, we provide our customers with the advantage of in-store visual design and application support that reflects the colorful and fun world of ice cream.

• How do you distribute your products to the Horeca sector? What are the challenges you face in this process and your solutions?

We deliver our ice creams, which are the most difficult product group to store and transport, to our customers' cabinets without breaking the cold chain using our technological tools. We support all of this with Food Safety training provided to our distribution personnel within the scope of our training program managed under the leadership of our organizational development unit.

• How do you guarantee the quality and freshness of your ice cream products specifically for the Horeca sector?

From the moment our products leave the warehouses until they reach our customers' cabinets, we offer our customers a guarantee of the quality and freshness of our products through measures such as placing them in cabinets without waiting to avoid breaking the cold chain, and performing vehicle and cabinet temperature checks at regular intervals.

• Can we also get information about your R&D activities and new product development processes?

R&D is a subject we value and focus on with great sensitivity. We conduct our work under different headings: product development, product improvement, supplier development, raw material development, packaging improvement and development, and university-industry collaboration project management. Our R&D team consists of 13 people and is divided into units: Product R&D, Packaging R&D, and Raw Material Supplier Development. As Turkey's largest local ice cream manufacturer, we have been striving for over 20 years to produce a variety of delicious ice creams developed by Turkish engineers at our factories in Bursa and Kahramanmaraş. Thanks to our expert and competent staff, we are one of the strongest players in the market and a brand that has earned the trust of our consumers. For this reason, as the Golf Dondurma family, when developing our ice creams, we place efficiency and quality at the top of our priorities. We particularly strive to bring to market products that are suitable for the needs and consumption habits of all citizens living in our country.

We observe that in the Horeca sector, unlike the packaged ice cream world, there is a variety-focused consumption. In this regard, we strive to combine our R&D work with various fruit and nut raw materials alongside classic flavors to bring our consumers different tastes. Another important point is that we strive to develop products tailored to occasions. For example, while we focus on more traditional flavors for hotels in regions where cultural tourism is developed, we develop more refreshing, fruity, and different flavored products for hotels in coastal regions where sea tourism is widespread.